Sales Era
This Era was all about sales. During this era, customers only cared about the price of products, not the quality. Companies tapped into this by competing with each other by lowering prices to maximize sales.
Main Points:
Main Points:
- Because sales were the huge focus, Sellers needed a smart and cost effective ways to convince consumers to buy. TV comercials, Ads in the newspaper, billboards etc.......
- Sellers told consumers what they wanted to hear, true or not.